What are the best webinar platforms? That's a question that webinar veterans and fresh entrants alike often struggle with. With so many options on the market today, marketers often find themselves overwhelmed by the number of choices and feel like there's no right way to pick the best webinar platforms for their own particular needs.
One common mistake is to simply go with the cheapest option available on the market. However, this is rarely an effective strategy, and often times prove to be a big mistake. Many of the best platforms out there offer great features and benefits for a very reasonable price, but often deliver less than optimal customer support for the average user. Let's look at some of the common pitfalls and how to avoid them when choosing a excellent platform for your marketing program.
The biggest problem with many webinar software platforms is that they're too "free." When a newbie marketer decides to sign up for a free trial run of a product, he or she is typically given the runaround about how much progress they'll see with the product right away. As a result, they end up with a product that either doesn't work right away, doesn't accurately represent what the product promises to do, or has problems that the marketer either doesn't recognize or was blindsided by. Often times, the marketer ends up blaming the product provider or simply gives up on the whole concept of email marketing altogether. Avoid these common pitfalls with these three tips:
The 5 Best Webinar Platforms Available Today
First, never start with the first product you're interested in. Pick one that's best suited for your market. If you get started with one that doesn't clearly address your specific needs, you're more likely to give up within a few days. Instead, pick a webinar automation platform that addresses all of the needs of your target audience. With this type of automated platform, you can be confident that you'll get started and be able to track your progress from the start.
Second, make sure that you pick a software platform that provides great customer support. If you have questions, don't hesitate to call the phone support number provided in the sales copy. Many marketers fail to take advantage of the power of online video conferencing to solve problems and close sales. If you get stuck, most successful online marketers have overcome technical difficulties by asking their customers directly through video calls.
Third, keep your webinars as short as possible. The longer your videos are, the more time viewers have to get familiar with the products and services you're offering. However, it's also very difficult to sell products and services with a long sales pitch. Try incorporating visual aids (like screen sharing tools) into your presentations so that your attendees spend less time trying to understand what you're trying to say and more time actually viewing your products and services.
Fourth, ensure that your webinars offer a wealth of in-depth training. Many times, successful marketers will offer free tutorials or sample videos that visitors can try out to get a feel for how the products and services they're interested in working. You can use these videos as another way to gain more insight into your target market. When you offer these videos along with a series of related polls, you'll give your attendees a chance to learn more about your business and gain additional insight from the experts themselves. Whether it's through a series of FAQs or a series of in-depth seminars, online surveys are a great way to get potential customers involved in the business of your choice.
Fifth, offer surveys at the end of each presentation. Online audiences love to know what their opinions matter. If you offer a free survey in the middle of your presentation, you'll be able to collect valuable demographics about your audience. These demographics will allow you to make the necessary adjustments to your marketing efforts in order to better serve your audience. Using the information provided by your online surveys, you can improve your overall business and increase the profitability of your ventures.
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